NEW Liquid Death SPARKLING ENERGY

Liquid Death Is About to Murder Lethargy: Introducing Sparkling Energy

Retailers, get ready—Liquid Death is breaking into the $23 billion energy drink market with a launch that’s as bold as its branding. The cult-favorite brand known for “murdering your thirst” will debut Sparkling Energy, a better-for-you energy drink designed to disrupt the category and drive sales.

Why Sparkling Energy Stands Out

Unlike traditional energy drinks that overload consumers with 200+ mg of caffeine and questionable ingredients, Liquid Death is taking an “unextreme” approach:

• 100 mg of naturally sourced caffeine (from real coffee beans)—equal to a cup of coffee.

• Zero sugar and no artificial sweeteners (no sucralose, aspartame, or erythritol).

• Sweetened with a unique blend of stevia and allulose for a clean taste.

• Fortified with B12 and Vitamin C for added functional benefits.

• Packaged in infinitely recyclable aluminum cans, reinforcing the brand’s #DeathToPlastic sustainability mission.